Step 2 of 15
Research the Client in 5 Minutes
Before writing a single word, Google the client. Find their website, LinkedIn, Instagram, or Twitter. You're looking for: their brand voice, their problem, and one specific thing you can compliment genuinely.
💡 Tip: This 5-minute research is the #1 thing that separates winning proposals from generic ones. Mentioning something specific — their recent blog post, Instagram aesthetic, or a product — proves you care.