Step 4 of 10
Who Has Money & Pain?
Not all customers pay. You need buyers who have (1) enough money and (2) a painful enough problem to pay you well. B2B usually beats B2C. Growing industries beat stagnant ones. Below is the "money + pain" matrix.
💡 Tip: Businesses with recurring revenue (SaaS, agencies, ecommerce) are usually the best clients — they have ongoing needs and budgets.